Night City Hike
To coincide with the brand's launch, a night city hike was held on December 19th . Participants were recruited through a website modeled after a message board for job postings. On the day, a group of about 10 people dressed in techwear wore maastik items and strolled through the city at night. As if receiving instructions from somewhere, the mysterious group was dressed in techwear that expressed their own sense of "lightness," and they roamed freely through the city at night, enjoying the reflections of the reflectors that are the icon of the debut collection.
Many people around were interested and were taking photos and videos with their smartphones .
“Night City Hike” will be held on December 19th to coincide with the brand launch. Participants were solicited through a site that resembled a bulletin board for project recruitment. On the day of the event, a group of about 10 people dressed in tech wear wore maastik items and strode around the city at night. The mysterious group, who seem to be receiving instructions from someone, are dressed in tech wear that expresses their ``lightness'' and freely roam the city at night while enjoying the reflections of the reflectors that are the icon of their debut collection. I walked around.
There were many people nearby who were curious and took photos and videos with their smartphones.
